Description

“Specific examples and illustrative case studies show marketers how to enhance the business-to-business segment of direct marketing through the Internet and take full advantage of this new, more powerful form of interactive marketing. Included are strategies and tactics for enhancing lead generation, event marketing, fulfillment, order generation and customer relationship programs.”

Quantity in Basket: none
Code: 1-885068-50-6
Price: $29.95
Shipping Weight: 0.00 pounds