The author has an illustrious career in advertising and marketing and shares with you everything you need to know to start and run your own home mail order business without having any background in marketing or a large bankroll! This is a practical handbook with the do’s and dont’s and also contains little-known profit SECRETS! Discover the 11 sins that can doom your business, sources of merchandise, powerful campaigns, envelope addressing that practically guarantees your envelopes get opened, and tested ways to process and deliver orders. This is THE definitive book for a beginner with no prior experience.
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