Description

“Developing and launching a new product doesn’t have to make you feel clueless! But when it comes to the nuts and bolts of new product development, you feel like you need to go back to school! Well, school’s in and this book will help you get: idiot-proof steps for generating new product ideas, expert advice on naming your new product and protecting that name and easy-to-follow strategies for screening new product ideas, developing a prototype, market testing your new product, and reducing potential risks.”

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Code: 861489
Price: $16.95
Shipping Weight: 0.00 pounds