This book will give you tangible information on how to successfully build your company, product, service or self into a hot and profitable brand on the internet. Specifically, you’ll learn to: Build a brand that will dominate a category over an extended period of time; Develop a proper name for your website; Take your brand into the global marketplace; Avoid the biggest mistakes of Internet branding; and, Take advantage of the transformations occuring on today’s internet! Let this book be your guide, because what works in the real world doesn’t always work on the internet!
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