Customer loyalty used to be grounded in human interaction. Now, with e-commerce you deal with customers who you never meet. These customers are able to comparison shop without distance boundaries. The web is empowering customers, making them more demanding and more fickle. They have the world at their fingertips…and the question is, How do you keep them loyal to you. Your internet business’ success relies not only in attracting customers, but in retaining them. This 287-page hardcover book, takes readers through all stages of implementing an e-loyalty marketing program.
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